How Often Does Udemy Have Sales? - Online Course How

How Often Does Udemy Have Sales?

Udemy is the biggest e-learning platform in the world, attracting millions of learners each year.

Many people are attracted to Udemy because of the big discounts it offers on courses throughout the year.

In this article, I’ll take a look at how often Udemy runs sales, and show you an easy way to get any course you want at a discount any time of the year.


So, how often does Udemy have sales?

Udemy offers discounts on their courses every singe day of the year for first time customers. They also run numerous promotions for new and existing customers throughout the year during special occasions like New Years, Mother’s Day and Black Friday.

If you’re wondering how to take a course you want at a discount, then read on to find out more about how their first time customer offers work and what seasonal promotions to keep an eye out for.

Udemy – Always On Sale?

Udemy’s sales usually offer a massive discount on the full price.

It’s not uncommon to see a course offered at $199 full price reduced to just $10.

Regular students know that it is not worth buying a Udemy course at full price. Sooner or later the course you want to enroll in will be on sale.

Some have even suggested that the courses are actually permanently on sale. Check out this comment on a Reddit thread about Udemy sales:



So, exactly how often does Udemy have sales?

Udemy has sales of one sort or another running every single day of the year. It runs seasonal campaigns like Black Friday and New Years, but it also has offers for new students available all the time.

How do I know this?

Well I’ve taken courses on Udemy myself and received countless email campaigns throughout the year promoting different offers (see below for a list of when they run sales promotions throughout the year).

But whilst researching a bit further I came across this comment, again on a Reddit thread:



Could this really be true?

I tested it out.

Udemy Homepage Viewed In My Normal Browser (No Offer Showing):


Above screenshot is what I saw when I went to the Udemy homepage in my normal browser (where my cookies from a previous visit will have been stored)

And below screenshot shows what happens when you go to the Udemy homepage using an incognito private browser (which doesn’t store your cookies).


Udemy Homepage Viewed In An Incognito Browser (Offer Showing):

So there you go – prrof that Udemy offers a sale on it’s courses all the time..if they think you are a new customer.

If you want to get Udemy courses at discounted prices, just use an incognito or private browser tab! (If you’re wondering what this is or how to do it, check out this tutorial for different browsers here.)

Udemy’s Pricing Strategy

Udemy’s popularity suggests that a lot of people are taking advantage of these sales – and why wouldn’t you?

But could there be reasoning behind Udemy’s sales strategy?

The Udemy pricing model in a nutshell: offer a wide range of online courses at low prices and have millions of students enroll instead of offering courses with higher prices and fewer students.

When you think about the competition that Udemy faces from other e-learning platforms, it seems they have carved out their niche in the space using sales as a key marketing strategy to get as many new students learning on their platform as possible.

The year round offer for new visitors to their site helps them achieve this, and then they follow up with regular promotions throughout the year to these existing customers to keep them coming back.

When Do Udemy Courses Go On Sale?

Screenshot of Udemy homepage on Black Friday.

So, let’s say you’ve already taken a course on Udemy and used the trick above to get your first course at a discount.

Unless you use a different email address you won’t be able to get your next course on sale until they run their next regular seasonal promotion.

Here’s a list of the promotions they ran throughout the year in 2018:

  • January: New Years Promotions – site wide discount on all courses
  • January: End of month 3 day flash sale
  • March: Buy more, Save more (discounts for buying more than 1 course)
  • May: Mother’s Day Sale
  • August: Back To School Sale
  • November: Black Friday & Cyber Monday Sale
  • December: ‘Nikolaus’ Christmas season sales

For each of these promotions you could pick up almost all of the courses offered on Udemy for just $9.99 or $10.99.

The bottom line is you never need to wait long to get a course on Udemy at a discount! Just wait for the next promotion to come along.


As we’ve seen, there are sales on Udemy every day of the year.

If you’re keen to try out Udemy for the first time you can get a course at a discount using the incognito browser trick mentioned above.

And if you’ve taken a course before but want to learn some more with another course, then you can just wait for the next sales promotion to run.

With discounts being such a big part of Udemy’s sales strategy you’ll never have to wait long to find the right course for you at a bargain price.